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Markup & Margin Calculator

Price products correctly by converting between cost, sell price, markup percentage (on cost), and profit margin percentage (on sell). Essential for retail, wholesale, and freelance pricing.

Markup & Margin Calculator

Convert between cost, sell price, markup %, and profit margin %

Mode

$
%

Result

$70.00

Markup $20.00 · Margin 28.57%

Sell = cost × (1 + markup%/100) = 50.00 × (1 + 40/100)

About this markup / margin

Price products correctly by converting between cost, sell price, markup percentage (on cost), and profit margin percentage (on sell). Essential for retail, wholesale, and freelance pricing.

Worked examples

Example calculations for Markup / Margin
QuestionAnswer
Cost $50 with 40% markupSell $70 · Margin ~28.57%
Cost $50 with 40% marginSell $83.33 · Markup ~66.67%
Cost $80 sell $100Markup 25% · Margin 20%

Formula

GoalFormula
Sell from markupcost × (1 + markup%/100)
Sell from margincost ÷ (1 − margin%/100)
Margin %(sell − cost) ÷ sell × 100
Markup %(sell − cost) ÷ cost × 100

FAQ

What is the difference between markup and margin?
Markup is profit divided by cost. Margin is profit divided by sell price. A 50% markup on $100 cost is $150 sell (33.3% margin). They are not the same percentage.
How do I calculate sell price from margin?
Sell price = cost ÷ (1 − margin%/100). For a 40% margin on $50 cost: 50 ÷ 0.6 ≈ $83.33.

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